You get access not only to Google's advertising inventory, but also to 50+ third-party sources and exchanges. With DV360, you can reach 90% of all mobile advertising resources on the Internet.
DV360 provides excellent analytics and reporting tools. In addition, the platform can generate recommendations to help you achieve the results you want faster.
Smart insights in analytics
You can work directly with the biggest digital publishers through DV360. This gives you access to the best and fraud-tested inventory and also to the YouTube advertising network.
Premium Inventory and YouTube Ad Network
You can limit impression frequency and restrain budget. In addition, DV360 has additional targeting options: you can choose browser OS, specific devices, and more. This allows you to have more control over your campaigns.
Advanced features and targeting
You can plan, buy and measure all your programmatic media on one platform without worrying about consolidating all your data.