Our Cases
Times
more sales
We found that 30% of all conversions are post-view
x6
30%
Increase in the recognition of client’s product
Times more revenue with DV360
70
x9
Increase in the willingness of choosing the card
28
To increase knowledge
about the 110 Day credit card

To increase the influx of clients passing the bank's credit score

To stimulate sales
A three-step ad display system

Concurrent use of the TrueView for Reach and TrueView for Action formats

Buying ads through
the GMP
78% increase in the recognition of its "110 days without interest" credit card

26% increase in willingness to choose the card

100% increase in online
sales of the card and
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2



3
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2




3
Goals
Approach
Results
240% increase in sales
through performance channels

18% increase in the share
of approved requests among new Raiffeisenbank customers
Launched campaigns to attract new users on the DV360 platform with advertising on YouTube
Optimised all ads for post-click and post-view conversions throughout the funnel of in-game events
Post-view conversions accounted for about 30% of the total volume

The technology for tracking post view conversions has the potential to be relevant for other game dev companies
1
2
Technology
Results
We were able to set up post-click events from the
game for search ads from Yahoo Japan and Bing by integrating them with CM360

Display and Video 360 were added to increase mobile app inventory

Set up Campaign Manager 360 and integrate with the mobile tracker
The mobile platform OHM Smalldata was used to dynamically exclude
previously purchased users from targeting
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2
3
Technology
Results
6,4%

9,4%

4,3%
increase in the
impressions
in revenue
in ROAS