To increase knowledge
about the 110 Day credit card
To increase the influx of clients passing the bank's credit score
To stimulate sales
A three-step ad display system
Concurrent use of the TrueView for Reach and TrueView for Action formats
Buying ads through
the GMP
78% increase in the recognition of its "110 days without interest" credit card
26% increase in willingness to choose the card
100% increase in online
sales of the card and
240% increase in sales
through performance channels
18% increase in the share
of approved requests among new Raiffeisenbank customers